Make Incidents Science Fiction
Title translated into English
Make Incidents Science Fiction
Film: Duration in minutes
0:37mins minutes
Product description
'Make incidents science fiction' uses curiosity and nostalgia to earn attention and ensure messages would not be ignored. Awareness of the identified critical risks and associated behaviours were communicated through individual campaigns across multiple channels, including animated videos, GIFs, reference guides, and posters.
Aims and objectives
Garvan faced the challenge of maturing their safety culture and helping their people prioritise health and safety. With a recently designed ISO 45001 aligned Health & Safety Management System, the next step was to communicate health and safety responsibilities and requirements to all employees and scientists. Data revealed that behaviour was a prevalent contributing factor in the majority of Health, Safety & Wellbeing incidents, making critical risks and contributing human factors a primary focus. Our objective was to engage this highly intellectual audience to take notice of topics they don’t usually find interesting.
Target audience
Other (please specify) : all employees and scientists
Campaign
Contact details Editor
Garvan Institute of Medical Research
33/1176 Gold Coast Highway, Australia-4221 Palm Beach
+61481136707 erin@everydaymassive.com https://www.everydaymassive.com
Contact details Production company
Everyday Massive
33/1176 Gold Coast Highway, au-4221 Palm Beach
+61481136707 erin@everydaymassive.com
https://www.everydaymassive.com